Starting a new YouTube channel can be overwhelming, so let me help you out. I’ve been making videos on YouTube for a few years now and I want to share with you what I’ve learned so far so you can learn in a couple of videos what it took me a long time to figure out through trial and error and a lot of studying.
First of all, you have to set up your YouTube channel, I’ll skip walking you through signing up and we’ll get straight to the channel page. Think of what kind of content you want to post and figure a good fitting name for your channel. Do a search on YouTube to check if there are not already 50 channels with the same name. Having a name that reflects the type of content you post can help you with search results and can help people to pick your video over somebody else’s when it shows up in search results.
Your channel page is the welcome sign people see first when they visit your channel, so make sure it looks good, it shows what the channel is about and what people can expect on your channel.
If you’re not yet sure on what kind of videos you want to post. There are 2 things important here, you should think about what it is that you enjoy filming and what people would enjoy watching. 99% of the time YouTube succes doesn’t happen over night, so chances are you’ll be making hundreds of videos, so it will really help if it’s something you enjoy making. If it’s not something you enjoy it’s going to be tough to keep it up. And other people have to enjoy it so try and figure out what people like to watch and make your videos in a way so that they want to watch yours.
So how do you start with your first video? Just start filming. Even if you don’t know what to film yet, just start filming, start editing and upload your first video. There is no better way to learn than to start doing. Once your first video is up, start filming again, practice your skills, edit your video and improve on your skills by doing.
So maybe the quality isn’t what you would like to put out there, but we’ve all started somewhere and trust me even the huge channels out there have some really horrible first videos on their channels. Practice makes perfect, so start practicing.
Now when you’ve figured out a topic for your channel see if you can niche down on your topic. What does this mean? Try and be more specific for your topic. Now you might think you should cater to a larger audience so that you will have more people that will be interested, but with that bigger audience also comes bigger competition. By getting more specific you’ll appeal to a more specific audience and there will be viewer videos to compete with.
So for example it you have a channel where you review movies, you can niche down and only review a certain genre of movies or only movies that are on Netflix. Or if you have a channel about exercising, you could focus on exercises for pregnant women. Now the audience for your channel might be smaller, but by being more specific you will actually target your audience better and will more than likely attract more viewers than with a broad topic where people don’t really know what to expect from your channel and where you have much more competition.
So now that you are making videos and posting them online when should you announce to the world they need to check you out? You’re gonna want to have a couple of videos on your channel, so that when people check it out they have at least 3 or 4 videos to watch.
Now you just need to get your videos found on YouTube and get the right keywords for your video, so we'll talk about that in the next blog post.